IT COULD HAPPEN
The #ItCouldHappen campaign revitalized Premier League excitement by leveraging the unpredictability of the sport with a FOMO-inducing
message, star-studded content, and innovative advertising, leading to viral success and reengaged audiences amid a crowded sports calendar.
Youtube animator 442oons created a parody of our Sky Sports advert using Zlatan Ibrahimović, getting over a million views in the process.
For OOH we created bespoke posters for each of the 20 Premier League clubs depicting every fans dream visual ‘their team winning the league’.
The team: Indy Selvarajah
Director: Frederic Planchon
