POISE
A stronger body for greater control. The Lexus IS campaign successfully re-positioned the brand for a younger demographic by equating the car's enhanced chassis strength to the elegance of a prima ballerina, utilizing 'Trap' music for wider appeal, and achieving global recognition and a refreshed brand image.
Online film interviewing Prima Ballerina Tamara Rojo
The team: Liz Oakley, Micky Tudor, Monty Verdi, Dan Beckett
Director: Pleix
Photographer: Rick Guest
The original music composed got over a million organic views.
Along with helping create the musical composition, I created the art work for it's online release
