The "Life Proof" campaign for Sky transformed how the Q box's features were perceived by integrating them into the fabric of daily life, creating a significant shift in audience engagement by making the technology more relatable and emotionally resonant.
Missing-the-start-of-the-match-proof
Got-some-where-to-be-proof
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The team: Rory Robinson, Aaron Wilmer, Will Flack, Steve Fowler
Director: Becky Martin
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